A brand for a company is like a reputation for a person. You earn reputation by trying to do difficult things well.

– Jeff Bezos –

A brand is a collection of characteristics that appear in the minds of customers. When people hear your brand name, they will immediately imagine your brand logo.

– Bill Chiaravalle –

What is a brand? It is a simple idea or concept that you own in the mind of your potential customers

– Al Ries –

Customers will forget what you do. But they will never forget how you made them feel.

– Maya Angelou –

If you want your brand to benefit from word of mouth, you better send your customers something worth talking about.

– Ken Peters –